| Title | Whoppa ona Whopper |
| Brief | Because of Covid, any kind of in-person activation was off the table.So we filmed Tinie with 700 cameras, shrunk him to 1/100th of his size, and put him on Whoppers in AR.The activation launched with on-pack stickers in the UK, Colombia and Puerto Rico.For two weeks people scanned the sticker and got their gig from Tiny Tinie, turning every Whopper sold into a stage.Then we opened the experience up to people everywhere by sharing the experience across social – bringing the BK brand into homes all over the world. |
| Agency | BBH |
| Campaign | Whoppa ona Whopper |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | November 2021 |
| Business Sector | Restaurants & Fast Food |
| Story | When UK rapper Tinie released his track Whoppa, we knew we needed to collab.The result was Tiny Tinie Performs Whoppa on A Whopper.In a world with no live music, we turned every Whopper into a stage using AR. |
| Media Type | Case Study |
| Chief Marketing Officer (CMO) | Katie Evans |
| Associate Creative Director | Ben Edwards |
| Associate Creative Director | Guy Hobbs |
| Creative Director | Felipe Guimaraes |
| Chief Creative Officer | Stephen de Wolf |
| Social Creative | James McComb |
| Strategy Director | Saskia Jones |
| Agency Producer | Georgia Dickinson |
| Producer | Thom Godsill |
| Lead Music Supervisor | Hywel Evans |
| Designer | Ali Freeman |
| Designer | Josh Bailey |
| Designer | Christian Tunstall |
| Production Company | Dimension Studios |
| Production Company | SNK Films |
| Production Company | Bully Entertainment |
| Sound Production | String |
| Sound Production | String & Tins |
| BSS Photographer | Korrie Powell |
| Music Company / Composer | Warner Chappell |
| Music Company / Composer | Parlophone Records |
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