Title | The Name Catalogue |
Brief | Due to the pandemic, Norway experienced a baby boom, making it even harder for parents to find a unique baby name.IKEA has always used names product lines. Therefore, we searched through more than 15000 pages of old IKEA catalogues and gathered over 800 unique baby names.The Name Catalogue went viral and was a topic of discussion in numerous tv shows and articles worldwide. |
Agency | Try Reklamebyrå |
Campaign | The Name Catalogue |
Advertiser | IKEA |
Brand | IKEA |
Posted | November 2022 |
Business Sector | Home Appliances, Furniture & Gardening |
Story | A brand new IKEA Catalogue featuring baby name suggestions instead of new products. |
Media Type | Case Study |
Creative Team | Mathias Sandvik |
Creative Team | Hallvard Vaaland |
Creative Team | Torkel Skjolden |
Creative Team | Marcus Hassel |
Consultant | Trond Sandø |
Project Manager | Marte Heiersted |
Designer | Ine-Anett Ask |
Tommy Lybekk | |
3D Artist | Eirik Huse |
Creative Advisor | Cecilie Helsvig |
Production Company | Aparent |
Director | Niels Windfeldt |
DP | Mike Aberra |
Line Producer | Aleksander Aurdal |
Production Designer | Alexei Mokel |
Costume | Isabella Leikanger Mork |
Casting | Hannah Chocron Foldøy |
Editor | Henrik Pedersen |
Grading/Online | Nicke Cantarelli |
Music | Jonathan Sigsworth |
Sound | Andreas Martinsen |
Production Company Producer | Lasse Nyhaugen |