The “Open a World of Possibilities” campaign’s hero TVC follows a couple who escape the confines of their garage by pushing its walls to reveal a wide open, magical expanse that’s just waiting to be explored – a metaphor for how the EV9’s technology and bold design have been developed to liberate us from the mundane.
Philosophy
To launch their new EV9 in Europe, Kia takes a leap into a metaphoric world to demonstrate how the brand’s latest SUV will open a world of possibilities for the way we move. Together with multi award-winning commercial director Fredrik Bond, DoP Adolpho Veloso, MJZ, Tony Petersen Films, and Innocean Berlin, Kia further strengthens its position as a leader of electric mobility through its range of ground-breaking technologies. Post production house, Chemistry, masterfully aided the film’s breath-taking visuals, The garage’s architecture and movable walls were all physically built, pushed, and shot without the use of special effects, to show how overcoming boundaries is no easy feat. Post-production house Chemistry worked on the film’s breathtaking visual effects beyond the garage walls. Renowned photographer David Daub created a series of images which tap into the newfound freedom that the EV9 delivers. The campaign was created in conjunction with media agency, Havas Media Networks. The Kia EV9 campaign launches in markets throughout Europe in October on channels including digital media, TV, print, OOH and social media content.