| Title | Smart Forest |
| Agency | McCann Worldgroup Romania |
| Campaign | Smart Forest |
| Advertiser | Vodafone |
| Brand | Vodafone |
| Posted | October 2021 |
| Business Sector | Telecommunications Services |
| Story | In a category overcrowded with performance superlatives, Vodafone chose to demonstrate the power of its network, rather than just say it. We’ve put the power of our network in the hands of the Romanian people to help them protect the forests they consider family.Vodafone gave ancient trees a voice in Romania’s first Smart Forest. Devices build from phone parts and fueled by solar power were installed at the top of the trees to monitor the woods. With AI analyzing all sounds in real time, the devices alert the authorities whenever danger is detected. Together with rangers and activists, we’ve documented the innovation and put its story on TV. Online people could find out more about the prototype combining nature and tech, while also being able to spread the news and create lobby for the solution to get Government support. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Catalin Dobre |
| Executive Creative Director | Ruxandra Papuc |
| Creative Director | Adrian Rusu |
| Art Director | Ovidiu Juravle |
| Art Director | Iulia Bold |
| Copywriter | Mircea Tara |
| Account Director | Doina Ionescu |
| Account Director | Andreea Spilca |
| Account Director | Stefania Tita |
| Advertising Manager | Laura Barbu |
| Advertising Manager | Romina Tazlaoanu |
| Advertising Manager | Nicoleta Maican |
| Advertising Manager | Mihaela Scarlat |
| Strategic Planner | Bianca Troncea |
| Strategic Planner | Stefan Chiritescu |
| Production Company | Family Film Budapest |
| Director | Andreea Paduraru |
| Director of Photography (DOP) | Tudor Mircea |
| Agency Producer | Tiberiu Munteanu |
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