Mastercard - "Where to Settle"

McCann Worldgroup Sp. z o.o.

McCann Worldgroup Sp. z o.o. Warszawa, Poland

Awards

14405

This ad is part of the ACT Responsible Collection

Brand: Mastercard
Country: Poland

Advertiser: Mastercard

Title	Where to Settle
Brief	“Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live?Basing on data and refugees’ expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities.Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees.
Agency	McCann Worldgroup Sp. z o.o.
Campaign	Where to Settle
Advertiser	Mastercard
Brand	Mastercard
Date of First Broadcast/Publication	2022
Business Sector	Banking, Finance, Law & Insurance
Story	The campaign focused on SDG goal eight, 'Decent Work and Economic Growth'.
Problem	Following the outbreak of the war in Ukraine, almost 10 million refugees from the occupied territories crossed the Polish border. Many found shelter in major Polish cities that were already overcrowded, causing rental hikes and increased competition for jobs - all amidst an unprecedented rise in inflation.
Result	Knowing that smaller towns afford more opportunities, Mastercard introduced the 'Where to Settle' digital platform, a comprehensive digital tool that aggregates job and real estate data, anonymous Mastercard spending insights, as well as data from the Polish Central Statistical Office. Of the 1.5 million refugees who have settled in Poland thus far, 20% have used the platform to find Polish cities outside of the major metropolitan areas to make a fresh start. The tool upholds Mastercard’s 'Data for Good' commitment to leverage data responsibly in the service of society.
Media Type	Digital
Length	80 seconds
Chief Innovation Officer	Marcin Samek
Broadcast Producer	Damian Szojda
Global Executive Creative Director	John Mescall
Group Creative Director	Leopold Billard
Group Creative Director	Jordan Kramer
Chief Communications Officer	Jessica Bayat
Head of Design	Matt Van Leeuwen
Strategic Planner	Maria Gajkowska
Managing Director	Małgorzata Tereszczenko
Account Manager	Anna Sokołowska
Senior Account Executive	Gabriel Przyborowski
Traffic Manager	Jędrek Zamorowski
Global Executive Creative Director	Adrian Botan
Regional Chief Creative Officer	Adrian Botan
Global Executive Creative Director	Pierre Lipton
National Creative Officer	Catalin Dobre
Strategic Planner	Maria Gajkowska
Account Manager	Anna Sokołowska
Senior Account Executive	Gabriel Przyborowski