Title | First Look |
Agency | SuperUnion |
Campaign | Introducing the First-ever Mazda CX-50 |
Advertiser | Mazda |
Brand | Mazda CX-50 |
Date of First Broadcast/Publication | 2021 / 11 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Philosophy | The Cronenweths of Wondros Collective helped Mazda secure the first look at the new CX-50. The directing duo, consisting of brothers Tim and Jeff Cronenweth, creatively capture the features and adventurous experiences the newest Mazda vehicle can support. The spot highlights a human connection to nature with the tagline “Born of a reverence for nature.” |
Media Type | Digital |
Length | |
Agency | Hogarth |
Chief Production Officer | Tania Sethi |
Senior Producer | Laura Goerhke |
Senior Producer | Momo Parra |
Senior Integrated Producer | Jen Amaya |
Associate Director, Integrated Business Affairs | Magda Wiater |
Executive Creative Director | Ross Clugston |
Group Account Director | Devon Hay |
Creative Director, Art | Harlie Brindak |
Creative Director, Copywriter | Paul Wolfe |
Account Manager | Amy Shih |
Production Company | Wondros Collective |
Director | The Cronenweths |
DP | Jeff Cronenweth |
Senior Executive Producer | Danielle Peretz |
Head of Production | Gareth Wood |
Producer | Nadine Brown |
Editing Company | Grammercy Park Studios |
Editor | Vee Pinot |