Centr - "Be Like Chris "

Moon Tide Media Los Angeles, United States

9897

Brand: Centr
Country: Australia

Advertiser: Centr

Title	Be Like Chris
Agency	Moon Tide Media
Campaign	Be Like Chris
Advertiser	Centr
Brand	Centr
Posted	February 2021
Business Sector	Fitness Devices, Gym & Exercising Machines
Tagline	It turns out that the "God of Thunder" is just like us after all…
Story	As one of Hollywood’s leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and his top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger!Directed by Photoplay’s Scott Otto Anderson, the campaign sees Mr Hemsworth channelling the spirit of the people he and his team are out to help: from a Mom trying to squeeze workouts in between working-from-home and childcare, to a mindful college bro, two twenty-something workout girls, to a middle-aged ‘King of the Grill’ Dad. Chris’ c head is superimposed on each character as he moves through their day-to-day lives, creating a weird and self-deprecating charm that speaks to the wide appeal of Centr
Media Type	Television
Length	60 seconds
Market	United States
Production Company	Photoplay Films
Production Company	Photoplay Films
Centr CEO	Zsofi Paterson
Centr Head of Customer and Growth	Kate Parker
Centr Brand Manager	Rebecca Galic
Managing Partner	Charlie Koones
Managing Director	Tresa Gowland
Executive Producer	Ilene Kramer
Production Company Producer	Harry Joseph
Creative Director	Johann Conforme
Associate Creative Director	Karin Djelaj
Copywriter	Karin Djelaj
Strategy	Steve le Neveu
Director	Shauna Rush
Social Media	Shauna Rush
Executive Producer	Oliver Lawrance
Production Company Producer	Emma Thompson
Director	Scott Otto Anderson
Director of Photography (DOP)	Zoë White
Post- House	Blackbird
VFX	Blackbird
Music	Human
Sound Mix	Post Human