| Title | Growling Creatures |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | Growling Creatures |
| Advertiser | Krombacher Brauerei Bernhard Schadeberg |
| Brand | Krombacher |
| Posted | November 2022 |
| Business Sector | Beers, Ciders, Lagers |
| Story | Growling Creatures – the first metal band with animal lead singers. Their real animal sounds became brutal metal growls, giving endangered species a voice – in front of 83,000 metalheads.A European bison, cuckoo, lynx and their threatened bandmates released a headbanging EP on all streaming platforms. The songs “Nest Destroyer”, “Furry Inferno” and “Small Number of the Beast” premiered on the main stage in Wacken in front of 83,000 metalheads. In addition to airing on all festival screens, fans on the holy ground in Wacken could buy Growling Creatures shirts to raise awareness and money for species protection. Online, the metal community partied to three music videos and went wild in a growling challenge.The Growling Creatures gained more than 85,000 online streams and 18 million impressions in only two weeks. Magazines, podcasts and users turned up the volume even more, leaving no doubt that species protection is heavy metal. |
| Media Type | Case Study |
| Length | |
| Advertising Manager | Peter Lemm |
| Advertising Manager | Sarah Klappert |
| Executive Creative Director | Steffen König |
| Copywriter | Maximilian Wort |
| Copywriter | Florian Ludwig |
| Art Director | Sebastian Haus |
| Art Director | Ebru Karabulut |
| Art Director | Felix Demandt |
| Executive Director Integrated Production | Alexander Schillinsky |
| Final Art Work | Anne Schmücker |
| Art Producer | Alice Feja |
| Illustrator | Janin Falk |
| Editor/Motion Designer | Falko Tilgner |
| Editor/Motion Designer | Felix Meyer |
| Editor/Motion Designer | Christian Hilfinger |
| Managing Director | Thomas Knüwer |
| Concept | Sebastian Haus |
| Concept | Max Wort |
| Account Director | Katrin Becker |
| Marketing Transformation Manager | Roxana Wellbrock |
| Junior Account Manager | Stella Herbolzheimer |
| Producer | Ole Brand |
| Audio Post Producer | Klaas Nocken |
| Music | Pitchback Studios |
| Music Composer | David Beule |
| Music Composer | Christoph Kuhlmann |
| Music Producer | Aljoscha Sieg |
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