Title | myPiggy – Germany's First Smart Piggy Bank |
Agency | Cheil Germany |
Campaign | myPiggy – Germany's First Smart Piggy Bank |
Advertiser | Volksbanken Raiffeisenbanken |
Brand | myPiggy |
Posted | June 2022 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Story | Germany's first smart piggy bank is much more than just a piggy bank to put money in. It makes learning to save a child's play and modern while keeping the iconic shape and integrating new smart and digital features. Meaningful, playful elements and the accompanying app get kids ages 6-12 excited about saving money and help young parents with financial education in an increasingly cashless world. A high-quality feel and thoughtful details characterize the design of myPiggy. UX and Ul are optimized for ease of use. The optional app on the parental smartphone is used for in-depth interaction. |
Media Type | Digital |
Length | |
Creative Director | Clemens Lango |
Creative Director | Andreas Gruyters |
Creative Director | Sascha Kirpal |
Creative Director | Martin Maczurek |
Copywriter | Maximilian Kortmann |
Copywriter | Alexander Schnepp |
Copywriter | Olga Potempa |
Art Director | Lukas Barrenstein |
Art Director | Thomas Kaplanek |
Art Director | Sonja Fritsch |
Agency Producer | Sebastian Staats |
Account Management | Volker Selle |
Account Management | Maro Rudolf |
Account Management | Stefan Prilipp |
Account Management | Janine Krämer |
Account Management | Sami Qassiti |