Renault - "The Couple"

Publicis Conseil

Publicis Conseil Paris, France

3688

Title	The Couple
Title (original language)	Le couple
Agency	Publicis Conseil
Campaign	Twingo, Automatic Open Mindedness - Renault
Advertiser	Renault
Brand	Renault
Posted	April 2003
Product	Twingo
Business Sector	Cars
Tagline	Twingo, automatic mindedness
Tagline (original language)	Twingo, ouverture d'esprit automatique
Story	Strange characters with the head in the shape of unopened bud are wandering in the city. Suddenly, one of them with fully opened petals, appears driving a Twingo. He is taking on board a passenger who, as soon as she entered the vehicle, is blooming into a big daisy. It's normal: she is in the car which allows "the automatic openminding" concludes the off-voice of the commercial.
Story (original language)	Des étranges personnages à la tête en forme de bouton non éclos, déambulent dans la ville.Soudain, l'un deux eux apparaît au volant d'une Twingo, les pétales grand ouverts. Il prend à son bord une passagère qui, sitôt entrée dans le véhicule, s'épanouit en une grande marguerite. Normal : elle roule dans la voiture qui permet "l'ouverture d'esprit automatique" conclut la vois off du spot.
Media Type	Television
Length	30 seconds
Market	France
Production Company	Intersection
Creative Director	Hervé Plumet
Copywriter	Marc Or
Account Director	Christophe Fillâtre
Account Director	Ingrid Kuhn
Account Executive	Florence Bevançon