| Title | Safely through the winter. With 4MOTION. |
| Agency | Krieg Schlupp Partner |
| Campaign | Safe through de winter. With 4MOTION. |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2012 / 2 |
| Product | 4MOTION |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Tagline | Volkswagen. 4MOTION. Safe through the winter. |
| Story | 4MOTION is the name of Volkswagen’s intelligent four-wheel drive system. It gives extra traction as needed and reassures drivers that they can safely tackle bad weather and adverse road conditions with confidence. This is what the creative minds at KSB Krieg Schlupp Bürge and Volkswagen wanted to demonstrate in the 4x4 country Switzerland. So they chose a place where the surface is especially demanding: a Swiss skating rink. And they built the ideal test vehicle for the task: the Volkswagen 4MOTION iceskating aid. It allowed even the very youngest skaters to experience how easily and safely 4MOTION masters mobility on the most challenging of surfaces, and how beneficial incredible handling stability and outstanding straight running can be. However, the mini Volkswagen 4MOTION not only helps the children skate safely. It also puts a big beaming smile on the young drivers’ faces. That’s yet another pleasant effect that every Volkswagen with 4MOTION has. The Volkswagen 4MOTION ice-skating aid is touring Swiss skating rinks this winter. The accompanying TV commercial has been on television since the beginning of the year and as a viral video on the internet. |
| Media Type | Television |
| Soundtrack | Alex Kirschner, Martin Staehelin, Kirschnermusic |
| Business Director | Christoph Bürge |
| Creative Group Head | Uwe Schlupp |
| Group Creative Director | Uwe Schlupp, Samuel Knaus, Flo Wacker |
| Producer | Beat Lenherr |
| Set Designer | Beat Lenherr |
| Production Designer | Beat Lenherr |
| Footage | Tobias Dengler |
| Director | Vladimir Jedlicka |
| Production Company Producer | panimage gmbh |
| Production Company | Michèle Seligmann |
| Account Manager | Marco Serratore |
| Group Creative Director | Uwe Schlupp |
| Group Creative Director | Samuel Knaus |
| Group Creative Director | Flo Wacker |
| Music | Alex Kirschner |
| Music | Martin Staehelin |
| Music | Kirschnermusic |
More Work
SEE ALLAll Eyes on the S4
- BRAND:
- Swisscom
- AGENCY:
- HeimatTBWA\