Tim Gordon
Chief Creative Officer & Partner at Zulu Alpha Kilo
New York, United States
TitleGive the Gift of Home
Agency
Campaign Give the Gift of Home
Advertiser Reckitt Benckiser
Brand Air Wick
Date of First Broadcast/Publication 2015 / 11
Business Sector Household Products & Maintenance
Story This holiday’s “Give the Gift of Home” film follows three families from various parts of the world as they prepare to make the transition out of their beloved family homes. In each story, you’ll see these families discover that their cherished memories and synonymous scents remain with them when they are presented with a special “Gift of Home” delivery from Air Wick.
This year’s campaign is especially meaningful with a charitable partnership between Habitat for Humanity International® and Air Wick. During the holiday season, Air Wick is donating $250,000 through a portion of its profits to benefit families in partnership with Habitat for Humanity International®.
The “Give the Gift of Home” film, directed by Academy Award-nominated, Zachary Heinzerling, aims to bring families all over the world closer together this season and remind them that home is in the air. 
Media Type Web Film
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Sound
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