| Title | 1Slurp 1Blue (Spanish) |
| Agency | RosadoToledo& |
| Campaign | 1Slurp 1Blue |
| Advertiser | PepsiCo Inc. |
| Brand | Pepsi Blue |
| Posted | October 2022 |
| Business Sector | Soft Drinks, Tonics |
| Philosophy | To launch Pepsi Blue, we realized an incredible coincidence, our soda is the same color as one of the most famous and consumed drinks in the world: the Slurp Juice from Fortnite. That’s why we decided to create a unique tournament with a very simple rule so everyone would talk about Pepsi Blue. |
| Media Type | Case Study |
| Length | |
| Market | El Salvador, Guatemala, Honduras, Ecuador, Peru |
| Advertising Manager | Alfredo Armas Liutti |
| Advertising Manager | Lorena Guillioli |
| Chief Strategy Officer | Luis Pedro Toledo |
| Chief Creative Officer | Jaime Rosado |
| Director of Marketing Experience | Cristina Palmer |
| General Creative Director | Tony Cruz |
| Creative Director | Diego Lopez |
| Agency Producer | Vanessa Rosales |
| Sound | Zumba |
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