| Title | Airbag Alive Collection |
| Agency | Ogilvy Spain |
| Campaign | Airbag Alive Collection |
| Advertiser | DGT Dirección General de Tráfico |
| Brand | DGT |
| Posted | December 2021 |
| Business Sector | Road Safety |
| Story | Motorcyclists are an extremely vulnerable group and their safety is one of the priorities of the Directorate General of Traffic. And the fact is that 1 out of every 4 deaths in traffic accidents so far this year involved a motorcyclist. Ogilvy Madrid's new campaign for the DGT puts the spotlight on the motorcycle airbag vest, a hitherto little-known and under-used garment that can reduce the injury rate among motorcyclists. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | The Royal Production Company |
| Chief Creative Officer | Roberto Fara |
| Executive Creative Director | Chus Rasines |
| Creative Director | José Izaguirre |
| Creative Director | Félix Carral |
| Producer | Alberto Perez |
| Creative Team | Lola Guillén |
| Creative Team | Luis Miguel Ábrego |
| Creative Team | Patricia Villarón |
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