Luciana Cani
Vice-presidente sênior, executive creative director at LAPIZ
Chicago, United States
Title7 billions 02
Agency
Campaign 7 billions
Advertiser Caos Sustainability
Brand CAOS Sustainability
PostedMay 2012
Business Sector Environmental & Animal Issues
Tagline Now we are 7 billions. For better. Or for worse.
Story If each one of us turns off the faucet while brushing teeth, we save enough water to supply all Portugal inhabitants during a month and a half.
 
If everybody leaves the tap running while washing the dishes, we waste the same amount of water that flows over the Niagara Falls during a week.
Media Type Print
Advertising Manager
Advertising Manager
Account Director
Account Director
Illustrator
Copywriter
Art Director
Creative Director
Executive Creative Director

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