Title | 7 billions 02 |
Agency | Leo Burnett Publicidade, lda. |
Campaign | 7 billions |
Advertiser | Caos Sustainability |
Brand | CAOS Sustainability |
Posted | May 2012 |
Business Sector | Environmental & Animal Issues |
Tagline | Now we are 7 billions. For better. Or for worse. |
Story | If each one of us turns off the faucet while brushing teeth, we save enough water to supply all Portugal inhabitants during a month and a half. If everybody leaves the tap running while washing the dishes, we waste the same amount of water that flows over the Niagara Falls during a week. |
Media Type | |
Advertising Manager | Inês Mourão |
Advertising Manager | Gonçalo Cavalheiro |
Account Director | Beatriz Rebelo |
Account Director | Tiago Reis |
Illustrator | Thiago Arrighi |
Copywriter | Carolina Markowicz |
Art Director | Thiago Arrighi |
Creative Director | Luciana Cani |
Executive Creative Director | Erick Rosa |