Who Gives a Crap - "Winnie-the-Pooh: The Deforested Edition (Board)"

TBWA\Melbourne

TBWA\Melbourne South Melbourne, Australia

231

Title	Winnie-the-Pooh: The Deforested Edition (Board)
Agency	TBWA\Melbourne
Campaign	Winnie-the-Pooh: The Deforested Edition
Advertiser	Who Gives a Crap
Brand	Who Gives a Crap
Posted	March 2024
Business Sector	Toilet Paper, Tissues
Story	Over one million trees are cut down every single day to make traditional toilet paper. To draw attention to this catastrophic reality and inspire people to switch to Who Gives A Crap’s 100% recycled toilet paper, we created 'Winnie-the-Pooh: The Deforested Edition'; the first piece of classic literature updated for environmental reasons.
Media Type	Case Study
Length	77 seconds
Chief Creative Officer	Paul Reardon
Creative Director	Harrison Webster
Art Director	Mark Jones
Chief Executive Officer (CEO)	Kimberlee Wells
Client Partner	Eliza Smith
Designer	Tom Schultz
Executive Creative Director	Matt Stoddart
Creative Director	Max Reed
Copywriter	Rob Hibbert
Art Lead	Pat Sofra
Business Director	Erin Dowling
Senior Business Manager	Chloe Tucker
Business Manager	Madeline Moran
PR Executive	Olivia Perrin
Project Director	Logan Ayers
Social Media Manager	Charlie Marcolin
Integrated Producer	Alana Taylor
Designer	Gavin O'Brien
Designer	Joshua Leeman
Retoucher	Kyle Black
Agency	Eleven