Title | Jump With Derrick Rose in London |
Agency | TBWA\London |
Campaign | Derrick Rose Jump Store |
Advertiser | adidas |
Brand | adidas |
Date of First Broadcast/Publication | 2013 / 7 |
Business Sector | Sneakers / Athletic Footwear |
Story | The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience.We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself.How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game. |
Media Type | Events |
Length | |
Chief Creative Officer | Peter Souter |
Executive Creative Director | Andre Laurantino |
Creative Director | Steve Tidball |
Creative Director | Nick Tidball |
Account Manager | Justin Martin |
Account Executive | Tom Lamming |
Strategic Planner | Chris Bosher |
Agency Producer | Natalie Spooner |
Agency Producer | Petra Tiziani |
Director of Photography (DOP) | Matt Shaw |
Director | Walter Campbell |
Editor | Nick Gilberg |
Designer | Andy Hunt |
Photographer | Adam Hinton |
Producer | Nathalie Spooner |
Producer | Petra Tiziani |
Art Buyer | Louise Cripps |