Magnum - "Game of Spoons - Stark"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

2949

Title	Game of Spoons - Stark
Agency	LOLA MullenLowe
Campaign	Game of Spoons
Advertiser	Unilever
Brand	Magnum
Date of First Broadcast/Publication	2019 / 5
Business Sector	Ice Cream
Story	Each of the spoons are based on four of the most iconic houses of the series: Stark, Lannister, Targaryen and Greyjoy. The spoons were forged in silver and handcrafted by a skilled artisan in a process that took over a month.
Philosophy	We worked with Magnum and HBO Spain to promote the new Magnum pints and the greeatest series of our time with an outdoor campaign featuring 4 meticulously handcrafted spoons representing the 4 main houses of Game of Thrones. The perfect weapons to attack a delicious pint of Magnum ice cream.
Media Type	Collectible Design
Chief Creative Officer	Chacho Puebla
Executive Creative Director	Tomás Ostiglia
Creative Director	Saulo Rocha
Creative Director	André Toledo
Art Director	Fabio Brigido
Head of Social Media	Fred Bosch
Copywriter	Jaime Ludena
Art Director	Camilo Jiménez
Global Brand Director	Tom Elliston
Account Manager	Oscar Fernandez-Baca
Producer	Felipe Calviño
Producer	Diego Baltazar
Media Agency	Mindshare
Global Brand Director	Ben Curtis