| Title | Hands Up |
| Agency | AMV BBDO |
| Campaign | Because I Am A Girl |
| Advertiser | Plan International |
| Brand | Plan International |
| Date of First Broadcast/Publication | 2012 / 9 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | The second, shot by Theo Delaney at Hotspur & Argyle, features the acclaimed Slumdog Millionaire actress Frieda Pinto talking directly to camera, articulating the movement’s manifesto and highlighting the importance of educating young girls across the world in order to alleviate poverty. |
| Problem | Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - ‘Because I Am A Girl’ – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised. |
| Media Type | Television |
| Audio Post Production | 750mph |
| Post Production | Finish TV |
| Post Production | The Lab |
| Photographer | Emma Hardy |
| Agency Producer | Sophie Delaney |
| Agency Producer | Angela Elini |
| Account Manager | Anne Benveniste |
| Account Manager | Helen Rae |
| Account Planner | Katie Dallas |
| Account Planner | Tom Johnstone |
| Art Director | Adam Whitaker |
| Art Director | Michael Jones |
| Copywriter | Charlotte Adorjan |
| Director | Theo Delaney |
| Actor / Celebrity | Frieda Pinto |