Title | Behind the wheel, think about driving |
Agency | LG2 |
Campaign | Distracted |
Advertiser | Société de l’assurance automobile du Québec |
Brand | SAAQ |
Date of First Broadcast/Publication | 2023 / 2 |
Business Sector | Insurance |
Philosophy | The Société de l’assurance automobile du Québec (SAAQ) created a new ad for its “Distracted” series. For a third consecutive year, the campaign aims its headlights at this important safety issue, focusing this year on an all-too-common behaviour: driving while mentally distracted. Regardless of how many years you have behind the wheel or the type of vehicle, driving is a complex task that demands total attention. The campaign dramatically drives home the message: When you’re lost in thought, you’re not behind the wheel. Absent-mindedness is literally in the driver’s seat of a dialogue-free, driver-free video. Like someone suddenly snapping out of a daydream, the terrible consequences of distracted driving can hit you in the blink of an eye. The result is a stark and powerful message that speaks volumes without uttering a word. |
Media Type | Television |
Length | |
Advertising Manager | Patrice Letendre |
Advertising Manager | Anne Marcoux |
Creative Vice President | Luc DuSault |
VP, Strategy | Sophie-Annick Vallée |
Creative Director | Éric Chavagnac |
Creative Director | Luc DuSault |
Copywriter | Éric Chavagnac |
Art Director | Vincent Bernard |
Strategist | Pauline Desprès |
Content | Valérie Bédard |
Content | Vincent Deslauriers |
Content | Vincent Bernard |
Content | Éric Chavagnac |
Account Management | Alexandra Laverdière |
Account Management | Camille Savard |
Agency Producer | Isabelle Fonta |
Motion Design | Daniel Martinez-Mendoza |
Editor | Dominic Montplaisir |
Media Agency | Touché! phd |
Media Agency | Cossette Media |
Graphic Production | Marie-Ève Roussy |
Production Company | Gorditos |
Director | Nicolas Monette |
Director of Photography (DOP) | Barry Russell |
Production | Véronique Poulin |
Post Production | Post-Moderne |
Sound | Circonflex |
Sound Engineer | Dominic Cabana |