Kerstin Heffels
Agency Producer at HeimatTBWA\
Berlin, Germany
TitleSweat It Out
Agency
Campaign Schwitzt es raus
Advertiser Hornbach. Bau- & Gartenmärkte
Brand Hornbach
Date of First Broadcast/Publication 2018 / 3
Business Sector Drugstores, Specialty Stores
Story In today's busy society, many burdens are impacting us: A screaming boss. Junk food from the microwave. The hours spent in front of screens. All these things are getting to us. All these things we want to get rid of. But there is hope:All these things will give way - to hard, physical work.It's scientifically proven that sweating flushes stress out of the human body. And there's nothing like physical labor to trigger that process. HORNBACH stylizes human sweat as a catharsis, as a deep cleanse from the inside and as a clean slate, triggered by vision and will. A tribute to liberation, only experienced by those who go beyond their limits.Whatever's bugging us:It will be history. Forgotten in effort. Forgiven in sweat.In HORNBACH's words: Sweat it out.
Media Type Television
Length
Market Czech Republic, Romania, Slovakia, Austria, Luxembourg, Sweden, Switzerland
Marketing Manager
Chief Creative Officer
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Director of Photography (DOP)
Creative Director
Creative Director
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Art Director
Production Company
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Agency Producer
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Account Manager
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