Change the Ref - "#NotAJoke"

MullenLowe U.S.

MullenLowe U.S. Boston, United States

4433

Title	#NotAJoke
Agency	MullenLowe U.S.
Campaign	#NotAJoke
Advertiser	Change the ref
Brand	Change the Ref
Posted	January 2021
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Manny and Patricia Oliver lost their son Joaquin in the Parkland school shooting last year. Ten months later, disgraced comedian Louis CK made a joke about the Parkland victims. Manny Oliver responded with this stand-up set of his own, using dark humor to prove the deadly serious point that his son is not to be used as anyone’s punchline.
Media Type	Web Film
Chief Creative Officer	Mark Wenneker
Executive Creative Director	Tim Vaccarino
Executive Creative Director	Dave Weist
Executive Creative Director	Scott Hayes
Vice President (VP)	Adam Calvert
Creative Director	Adam Calvert
Vice President (VP)	Bill Knight
Associate Creative Director	Bill Knight
Copywriter	Adam Cote
Executive Director of Integrated Production	Lisa Setten
Senior Producer	Jacob Vogt
Business Affairs Manager	Maria Rougvie
Studio Director	Bob Hunter
Layout Artist	Erinn Scammon
Director of Global Communications	Suzanne McGee
Vice President (VP)	Courtney Calvert
Account Director	Courtney Calvert
Senior Account Executive	Shannon Keane
Senior Social Strategist	Jimmy George
Director	Jessica Phearsome
Executive Content Producer	Aubrey Hayden
Content Producer	Abbey Daniel-Green
Videographer	Adam DePalma
Editor	Ryan Dight