Assassin's Creed Odyssey - "My Life as a NPC"

DDB Paris

DDB Paris PARIS, France

Awards

12951

Brand: Assassin's Creed Odyssey
Country: France

Advertiser: Ubisoft

Title	My Life as a NPC
Brief	My Life As An NPC allowed dozens of Non-Playable Characters from Assassin’s Creed to take over Ubisoft’s Instagram and Facebook feeds and tell us what their life in the game looks like. Through their stories, gamers could find out how a shepherd feels when a player mows down his herd of goats, learn more about a Spartan who can’t ever take off his helmet, or listen to an angry potter who can’t stand the hero’s behaviour any more. For once, the "extras" of the game had their say.
Agency	DDB Paris
Campaign	My Life as a NPC
Advertiser	Ubisoft
Brand	Assassin's Creed Odyssey
Date of First Broadcast/Publication	2018 / 11
Business Sector	Video Games/Consoles
Story	When an Assassin's Creed Odyssey NPC settles its scores with the players in a rap clip. Just for once, the story is not about heroes, and even less about villains. Nor even supporting roles. Today we would like to talk to you about those who are knocked around, looted, cheated, robbed and killed. Those who don’t have a quest, or worse still, those who have only a single line of dialogue that they repeat over and over. Today, we would like to talk to you about NPCs. Or rather, the NPCs are going to talk to you.
Media Type	Web Film
Length	128 seconds
Creative Director	Alexis Benbehe
Creative Director	Pierre Mathonat
Art Director	Julien Beuvry
Copywriter	Sonia Dos Santos
Account Director	Marie-Elise Archambaud
Account Director	Olivier Guillerot
Executive Creative Director	Alexander Kalchev
Producer	Nicolas Rajabaly
Producer	Frédéric Boyer
Producer	Antoine Ughetto
Producer	Julien Rault
Producer	François Cavalin
Music Prod Company	Studio Press Play On Tape
Music Prod Company	THE Sound Production
Sound Designer	Loïc Benart
Sound Designer	Martin Sumeire
Creative Team	Alban 404
Creative Director	Alexander Kalchev
account mana	Marie-Elise Archambaud
Digital Production	Make Me Pulse
Advertising Manager	Guillaume Carmona
Advertising Manager	Clément Prevosto
Account Manager	Olivier Guillerot
Digital Producer	Nicolas Rajabaly
Advertising Manager	Valentin Meyer
Digital Producer	Frédéric Boyer
Digital Producer	Antoine Ughetto
Sound Production	Press Play on Tape
Production Company	Makemepulse