McVitie's - "Puppies"

Grey London

Grey London London, United Kingdom

17592

Title	Puppies
Agency	Grey London
Campaign	Sweeet
Advertiser	United Biscuits
Brand	McVitie's
Date of First Broadcast/Publication	2014 / 2
Product	Digestives
Business Sector	Cakes, Desserts
Tagline	Sweeet
Story (original language)	It opens in the living room, with the family about to enjoy a cuppa and a Digestive biscuit. This everyday moment is suddenly transformed when Mum unwraps the packet. Instead of seeing a Digestive, cuddly Pembroke Corgi pups emerge. The whole family and audience are transported to world of furry cuddles with the pups for a split second before Mum crunches into a Digestive and enjoys that sensation of a crumbly cuddle.
Media Type	Television
Length	30 seconds
Market	United Kingdom
Post Production	Absolute Post
Audio Post Production	Factory Studios
Advertising Manager	Sarah Heynen
Creative Director	Nils Leonard
Creative Director	Jonathan Marlow
Copywriter	Jonathan Marlow
Art Director	Chris Chapman
Agency Producer	Ange Eleini
Creative Producer	Oliver Roberts
Account Planner	Fiona Keyte
Account Planner	Daniel Sherrard
Media Agency	MEC
Media Planner	Nicola Tracey
Production Company	Passion/Raw
Director	Owen Trevor
Editor	John Smith
Production Company Producer	Rob Leonard
Director of Photography (DOP)	Daniel Bronks