| Title | Loss of control |
| Title (original language) | Perte de contrôle (anglais) |
| Agency | la chose |
| Campaign | Shockwave |
| Advertiser | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
| Brand | Sécurité routière |
| Posted | November 2016 |
| Business Sector | Road Safety |
| Story | When Max loses control of his speeding motorbike and has a horrific accident, we see him flying through the air. He is joined by all the relatives who will be affected: his mother, who will be forced to tell him he is tetraplegic; his father, who will flinch every time the phone rings; and his wife, who will be forced to read his eyes – “eyes that will tell her nothing will ever be the same again”. Road safety: all affected, all concerned, all responsible. |
| Media Type | Television |
| Director | Bruno Aveillan |
| Executive Creative Director | Pascal Grégoire |
| Copywriter | Charles Flamand |
| Art Director | Alexandre Fort |
| Art Director | Guillaume Ganty |
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