| Title | Common Ground |
| Brief | In 2017, Harley-Davidson marked its 100th anniversary in Canada. To celebrate, Harley-Davidson launched Common Ground. Devised as online content for YouTube, the series became so popular that Discovery developed it into a one-hour prime time documentary. Part foreign exchange, part road trip, the series follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local Canadian rider they have never met.
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| Agency |
Zulu Alpha Kilo
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| Campaign |
Common Ground
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| Advertiser |
Harley-Davidson Canada
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| Brand |
Harley-Davidson
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| Posted | November 2017 |
| Story | In 2017, Harley-Davidson marked its 100th anniversary in Canada. To celebrate, Harley-Davidson launched Common Ground. Part foreign exchange, part road trip, the documentary series follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local Canadian rider they have never met. |
| Chief Creative Officer |
Zak Mroueh
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| Executive Creative Director |
Allen Oke
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| Art Director |
Noel Fenn
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| Copywriter |
Andrew Caie
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| Art Director |
Andrea Romanelli
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| Art Director |
Brendan McMullen
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| Copywriting |
Jacob Pacey
|
| Agency Producer |
Pam Portsmouth
|
| Agency Producer |
Kari Macknight Dearborn
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| Account Manager |
David Tremblay
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| Account Manager |
Kerry McKibbin
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| Account Manager |
Lance Kowlessar
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| Production Company |
Artifact Nonfiction
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| Director |
David Grabias
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| Production Company Producer |
Bryce Brentlinger
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| Production Company Producer |
Anne Edgar
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| Director of Photography (DOP) |
John Tran
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| Strategy/Planning |
Heidi Philip
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| Strategy/Planning |
Jamie Cuthbertson
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| Strategy/Planning |
Heather Segal
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| Media Agency Manager |
Brian Gault
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| Editing Company |
Zulubot
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| Editor |
Jay Baker
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| Editor |
Micah Rix-Hayes
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| Editor |
Rod Christie
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