IKEA - "Repurposeful Instructions"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

Awards

2046

This ad is part of the ACT Responsible Collection

Brand: IKEA
Country: Canada

Advertiser: IKEA

Title	Repurposeful Instructions
Agency	Rethink Communications Inc.
Campaign	Repurposeful Instructions
Advertiser	IKEA
Brand	IKEA
Posted	June 2022
Business Sector	Home Appliances, Furniture & Gardening
Media Type	Case Study
Length	108 seconds
Sound Production	Vapor Music Group
Production Company	Fuze Reps
Post Production	Fort York VFX
Media Agency	Carat
Art Director	Michelle Budge
Copywriter	Jackson Byrne
Chief Creative Officer	Aaron Starkman
Creative Director	Joel Holtby
Designer	Brandon Methner
Editor	Taylor McWade
Executive Creative Director	Mike Dubrick
Executive Producer	Nicole Gomez
Photographer	Adrian Armstrong
Producer	Anne Marie Martignago
Producer	Terri Winter
Producer	A.j. Merrick
Strategist	Shereen Ladha
Strategist	Sean McDonald
Account Director	Hayley Kleynhans
Account Supervisor	Faizal Shaikh
Account Manager	Megan Christopher
Account Manager	Gabrielle Bergeron
Associate Account Director	Vanessa Coutinho
Audio Director	Ted Rosnik
Sound Producer	Lindsey Bates
Chief Marketing Officer (CMO)	Johanna Andrén
CRM	Wunderman Thompson Toronto
Director of Brand Marketing	Claudia Mayne
Group Account Director	Sarah Riedlinger
Integrated Media Leader	Vanessa Herz
Marketing Communications Specialist	Ami Warrington
Marketing Communications Specialist	Carolyn Thrasher
Media Coordinator	Crystal Kim
Media Planner	Monalyn Quelnat
Online Artist	James Marin
Online Content Specialist	Nadia Kassam
Retoucher	Kevin Luc
Post-production Producer	Sarah Brooks
Post-production Producer	Yumi Suyama
Public Relations Lead	Lisa Huie
Studio Artist	Todd Bennett
VP Group Account Director	Karen Hrstic