Antoine Dasseville
Designer at BCP
Montréal, Canada
Campaign Bullet
Advertiser Accueil Bonneau
Brand Accueil Bonneau
Date of First Broadcast/Publication
Business Sector Human Rights
Tagline Invitation to a wild game dinner to benefit l'Accueil Bonneau
Philosophy L’Accueil Bonneau, a charitable organization that has been at the service of Montreal’s homeless population for the past 135 years, wanted to create an event which would mobilize hunting enthusiasts within Montreal’s business elite to a Wild Game Benefit Dinner in order to raise funds for its operations. For the occasion, we created a unique direct mail piece featuring a rifle bullet encased in a wooden box with a message that read: “This bullet could save lives”. A paper housed inside the cartridge invited the recipients to register for the benefit dinner online. In just one evening, we raised over $65,000. 
Media Type Case Study
Creative Director
Creative Director
Art Director
Account Manager
Agency Producer

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