| Title | Prancha Via Bahia |
| Agency | Engenhonovo Propaganda |
| Campaign | Don't Drink and Drive |
| Advertiser | Via Bahia, Agencia Nacional de Transportes Terrestres |
| Brand | Via Bahia, Agencia Nacional de Transportes Terrestres |
| Date of First Broadcast/Publication | 2012 / 12 |
| Business Sector | Road Safety |
| Tagline | With both, you cannot move on. If you drink, do not drive. |
| Story | Cover with a sticker that blocked access to the content of the newspaper. To read the pages, it was necessary to remove it. |
| Media Type | Magazine Custom Publishing |
| Creative Director | Rodrigo Soares |
| Art Director | Carol Zatti |
| Copywriter | Ciro Daniel Campos |
| Copywriter | Rodrigo Soares |
| Account Executive | Francisco Oliveira |
| Producer | Sandra Ramacciotti |