Heinz - "Slow This Ad"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

7551

Title	Slow This Ad
Agency	Rethink Communications Inc.
Campaign	Slow This Ad
Advertiser	Kraft Heinz
Brand	Heinz
Date of First Broadcast/Publication	2023 / 3
Business Sector	Mayonnaise, Ketchup, Mustards
Story	The world’s slowest ketchup was on a mission to prove that the best things are always worth the wait. And we set out to do it where it would stand out the most - during the earth-rattling speed of a NASCAR race. Just as fans were settling in with their race day meal, we’d air a first of its kind 0.57 second TV ad that went by in a flash. The catch? The only way to enjoy it was to slow it down. Slowing it down revealed a full 30 second spot, featuring a mouthwatering slow ketchup pour, plus a hidden DoorDash coupon that let them order the perfect meal to pair with Heinz.
Media Type	Web Film
Chief Creative Officer	Aaron Starkman
Chief Creative Officer	Mike Dubrick
Chief Strategy Officer	Sean McDonald
Creative Director	Zachary Bautista
Creative Director	Geoff Baillie
Copywriter	Geoff Baillie
Copywriter	Phil Coulter
Copywriter	Shawn Weidman
Art Director	Zachary Bautista
Art Director	Stefan D'Aversa
Strategist	Julian Morgan
Strategist	Emma Bayfield
Agency Producer	Tricia Lapidario
Agency Producer	Kate Spencer
Business Leader	Adam Ball
Account Director	Jamie Sutherland
Account Director	David Greisman
Account Manager	Jamie Flatow
Account Manager	Rachel Cloth
Production Company	Free Society
Director	Shanghoon
Executive Producer	tony dimarco
Head of Production	Dan Arki