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Adam Battista
Adam Battista
Agency Producer at Rattling Stick
Chicago, United States
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TitleGive Extra, Get Extra Campaign
Agency
Campaign Give Extra, Get Extra
Advertiser Wm Wrigley Jr. Co.
Brand Extra
Date of First Broadcast/Publication 2015 / 10
Business Sector Chewing-Gum
Story How can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal.
Media Type Case Study
Length
Soundtrack Music: "Can't Help Falling in Love." Vocals: Haley Reinhart Piano: Casey Abrams
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Executive Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Executive Producer
Account Director
Director
Executive Producer
Production Company Producer
Special Effects / VFX The Mill
Colorist
Production Company Producer
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Managing Director
Managing Director
Clean up
Digital Project Manager
Assistant Director
Group Brand Director
Digital Strategy Director
Color Assist
Traffic Director
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2D Artist
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Record Label ole Media Management L.P.
Audio Post Producer
Audio Post
Production Services

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