Title | #NotAJoke |
Agency | MullenLowe U.S. |
Campaign | #NotAJoke |
Advertiser | Change the ref |
Brand | Change the Ref |
Posted | January 2021 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Manny and Patricia Oliver lost their son Joaquin in the Parkland school shooting last year. Ten months later, disgraced comedian Louis CK made a joke about the Parkland victims. Manny Oliver responded with this stand-up set of his own, using dark humor to prove the deadly serious point that his son is not to be used as anyone’s punchline. |
Media Type | Web Film |
Chief Creative Officer | Mark Wenneker |
Executive Creative Director | Tim Vaccarino |
Executive Creative Director | Dave Weist |
Executive Creative Director | Scott Hayes |
Vice President (VP) | Adam Calvert |
Creative Director | Adam Calvert |
Vice President (VP) | Bill Knight |
Associate Creative Director | Bill Knight |
Copywriter | Adam Cote |
Executive Director of Integrated Production | Lisa Setten |
Senior Producer | Jacob Vogt |
Business Affairs Manager | Maria Rougvie |
Studio Director | Bob Hunter |
Layout Artist | Erinn Scammon |
Director of Global Communications | Suzanne McGee |
Vice President (VP) | Courtney Calvert |
Account Director | Courtney Calvert |
Senior Account Executive | Shannon Keane |
Senior Social Strategist | Jimmy George |
Director | Jessica Phearsome |
Executive Content Producer | Aubrey Hayden |
Content Producer | Abbey Daniel-Green |
Videographer | Adam DePalma |
Editor | Ryan Dight |