| Title | Meet Paul |
| Agency | Mindshare Denmark |
| Campaign | The campaign for car sensitivity |
| Advertiser | Ford Motor Company |
| Brand | Motorcraft |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Story | This is a film about Paul. A guy who suffers from car sensitivity. |
| Philosophy | We merged the numbers and came up with the disease 'Car sensitivity' to explain what happens with you, if you get your car serviced. |
| Problem | 43% of danes won't allow food inside their car and 30% are under the impression that no one can take care of their better than themselves. A survey told us that most people are under the impression that Ford Auto repair shops are more expensive than regular shops. We needed to prove them wrong |
| Result | The film got 600.000 views on Facebook the first week and Brand awareness increased 200% within a month |
| Media Type | Web Film |
| Length | |
| Creative Director | Kenneth Kaadtmann |
| Copywriter | Kenneth Kaadtmann |
| Copywriter | Sune Overby |
| Account Manager | Liv Koch Sørensen |
| Executive Producer | Christian Juliussen |
| Executive Production Director | Sune Svanborg |
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