| Title | Excuses |
| Brief | “I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay attention to. |
| Agency |
FCB Lisbon
|
| Campaign |
Excuses
|
| Advertiser |
Associação Portuguesa de Apoio à Vítima
|
| Brand |
APAV – Portuguese Association for Victim Support
|
| Date of First Broadcast/Publication |
2018 / 4
|
| Business Sector | Anti-Domestic Violence, Sexual Abuse
|
| Story | “I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay atention to. To raise awareness about this situation, FCB Lisbon came up with ads with an almost surreal feel, where houses are built from stairs and doors, showing how a house would actually have to look like to make all these excuses true. |
| Philosophy | For most women, the excuses are always the same. Report the real aggressor. Report domestic violence. |
| Problem | Domestic violence |
| Media Type |
Print
|
| Art Director |
Eduardo Pastor
|
| Creative Director |
edson athayde
|
| Copywriter |
Leo Gomez
|
| 3D Studio |
Mulungu
|
| Post Production |
WhiteLab
|
| Account Director |
Sonia Gonçalves
|
