Warp - "Collapse 1"

Prettybird

Prettybird London, United Kingdom

4847

Brand: Warp
Country: United Kingdom

Advertiser: Warp

Title	Collapse 1
Agency	Prettybird
Campaign	Collapse
Advertiser	Warp
Brand	Warp
Date of First Broadcast/Publication	2018 / 8
Business Sector	Others
Philosophy	Weirdcore, the PRETTYBIRD director and visual artist behind Aphex Twin’s trippy visuals, has conceived a new music video teased by Independent label Warp Records on Twitter to reveal the title of new EP ‘Collapse’. Weirdcore’s mesmerizing film questions the AI theory, imagining how AI would see the world on a trip, and “how a simulation could break and go to next level.” The collaboration between Aphex Twin and Weirdcore arose after they played at the Fuji Rock Festival in 2017. Electronic pioneer Aphex Twin’s logo recently appeared mysteriously at Elephant & Castle in London, and posters designed by Weirdcore have popped up in other locations around the globe including Turin, Hollywood, Tokyo and New York. As well as directing an explosive new music video, Weirdcore conceived the visual aesthetic for the Collapse EP, including artwork and visuals. Weirdcore has created a psychedelic film to visualise the track ‘Collapse’, featuring projection mapping and CGI that takes you on a rollercoaster ride that reaches a crescendo after 4 minutes. The trippy promo follows in the footsteps of the arresting imagery of Aphex Twin’s 1999 ‘Windowlicker’ music video, directed by Chris Cunningham, which set the precedent for visual bravery. Aphex Twin, AKA Richard D. James, has found another master at visual trickery in the form of Weirdcore, whose wild imagination matches his musical vision. In the ‘Collapse’ video, Weirdcore references Chris Cunningham’s ‘Johnny Rubber’ book, and goes back in the Aphex Twin archives to the ON music video. He explains: “This video is really trying to be a modern version of the ON video, in terms of the use of abstraction and collage. Weirdcore has created visual worlds for artists including; MIA, Radiohead, Miles Cyrus and Tame Impala. His aesthetic has been described by Dazed as ‘A hyperactive sensory assault’, and despite the critical acclaim his work has received, Weirdcore prefers to remain anonymous behind the LED screens.
Media Type	Case Study
Production Company	Prettybird
Director	Weirdcore
Animation	Weirdcore
VFX	Weirdcore
Executive Producer	Juliette Larthe
Head of Production	Hannah May
Line Producer	Paulette Caletti
Assistance with Photography	MafpHew
Photogrammetry	MafpHew
Assistance 3D Modelling	Michael Laine
Sculpting	Michael Laine
Asset Creation	Michael Laine
Assistance with C4D Work	Andy Overton