Title | Beestro |
Agency | Imago OGILVY |
Campaign | Beestro |
Advertiser | Franck |
Brand | Franck |
Posted | September 2022 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Story | No flowers, no bees - NO TEA.This is why the biggest tea company in Croatia decided to help the disappearing bee societies in cities by introducing a new product - Beestro. After buying this special package with two tea boxes and seeds, consumers could use their Beestro as a unique pot to plant the honey-bearing flowers and provide food for bees - on their balconies, terraces and windows. This is how we started the sweetest franchise ever, with the help of consumers. |
Media Type | Case Study |
Length | |
More Information | https://beestro.franck.eu/# |
Creative Director/ art director | Darko Bosnar |
Chief Creative Director | Igor Mladinovic |
Strategic Planning Director | Dina Dretvić |
Account Executive | Maria Šimurina |
Account Director | Iva Kirin |
Senior Art Director | Sasa Peric |
Senior Copywriter | Goran Bader |
Illustrator | Vedran Klemens |
Digital Agency | Drap |
Managing Director | Željko Glavor |
Frontend Developer | Marko Moguljak |
Animation | MIT |
Advertising Manager | Zvonimi Seki |
Advertising Manager | Draga Žulj |
Advertising Manager | Snježana Kondić |