| Title | Ice Cream and Candy |
| Agency | Y&R Thailand |
| Campaign | Ice Cream and Candy |
| Advertiser | Colgate-Palmolive Company |
| Brand | Colgate |
| Posted | February 2009 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Colgate Palmolive in Thailand has started giving out ice creams and candy at annual events like Oral Health Month to remind target consumers, especially kids, to take better care of their teeth after eating sweets. |
| Problem | The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers have finished eating, the message printed on the tip of the stick shaped like a toothbrush reveals "Don't Forget" with the Colgate logo. This simple message effectively reminded consumers to brush their teeth. It's a change from the usual product samples that may or may not be used. |
| Media Type | Promotion & Event |
| Executive Creative Director | Marcus Rebeschini |
| Executive Creative Director | ShenGuan Tan |
| Creative Director | Nopadol Utiswanakul |
| Art Director | Kijchapon Patiwongphaisarn |
| Art Director | Somchok Kunjaethong |
| Copywriter | Chanissara Ngampan |
| Agency Producer | Amornmarn Rattanarakpinyo |
| Account Director | Jaime Prieto |
| Account Director | Sanjay Bhasin |
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