Title | Mind your Reputation |
Agency | Clemenger BBDO Melbourne |
Campaign | How to Dink Properly |
Advertiser | DrinkWise Australia |
Brand | DrinkWise |
Date of First Broadcast/Publication | 2014 / 2 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | Drinking Do It Properly |
Story | Drinking Do It Properly is a campaign from DrinkWise Australia created by Clemenger BBDO that aims to moderate young adults' binge drinking behaviour. Through a series of animated web films, the campaign aims to charm rather than castigate kids. Rather than preaching abstinence to 18-24 year olds, it challenges them to drink properly, and ultimately, more responsibly. |
Media Type | Web Film |
Length | |
Market | Australia |
Advertising Manager | John Scott |
Advertising Manager | Madi Jacobs |
Advertising Manager | Damian Troselj |
Creative Group Head | James McGrath |
Executive Creative Director | Ant Keogh |
Copywriter | Ellen Bullen |
Art Director | James Orr |
Managing Director | Paul McMillan |
Account Director | Jennifer Chin |
Account Director | Brendan Taylor |
Account Manager | Jarrick Lay |
Account Executive | Mark McCray |
Strategic Planning Director | Paul Rees-Jones |
Executive Producer | Sonia Von Bibra |
Producer | Sevda Cemo |
Interactive Director | Sam Mackisack |
Digital Producer | Alex Kemp |
Print Producer | Michael Travers |
Artist | Peter McDonald |
Artist | Guy Shield |
Director | Domenico Bartolo |
Producer | Fushia O'Hara |
3D Graphics | Stephen Elliget |
Music | Karlheinz Richter |
Music Composer | Mark Mitchell |
Sound | Paul LeCouter |