| Title | The Gift |
| Brief | Inspired by the true spirit of Christmas, the gift of giving, we wanted to remind people that it has been the NHS staff who have shown the nation what giving really means. We wanted to use the Christmas season as an opportunity to remind people of those who have given everything to save others. The 90” hero film we created beautifully captures the selfless work of NHS staff. The story follows an elderly man in hospital as he is nursed back to health by NHS nurses and doctors, allowing him to make a full recovery just in time for Christmas. When the big day arrives our hero nurse receives a special ‘thank you’ present as she realises who her patient really was… |
| Agency | Iris |
| Campaign | The Gift |
| Advertiser | NHS Charities Together |
| Brand | NHS Charities Together |
| Date of First Broadcast/Publication | 2020 / 12 |
| Business Sector | Health & Pharmaceutical Products |
| Tagline | The Gift |
| Story | ‘The Gift’ is NHS Charities Together’s first-ever Christmas campaign. The work highlights the amazing work of NHS staff battling Covid-19, and has been created in partnership with major brands such as Starbucks, Marmite & Co-op to help raise vital funds for the NHS Covid Appeal. |
| Media Type | Web Film |
| Length | |
| Soundtrack | 'People help the people' by Birdy |
| More Information | https://www.nhscharitiestogether.co.uk/christmas/ |
| Chief Marketing Officer (CMO) | Amy Bryson |
| Production Company | Sweetshop |
| Director | Nicolas Jack Davies |
| Executive Producer | Morgan Whitlock |
| Executive Producer | Justin Edmund-White |
| Production Company Producer | Jessica Wylie |
| Production Manager | Manuela Sanchiz Garin |
| Editor | Billy Mead |
| Colourist | Simone Grattarola |
| Time Based Arts | Simone Grattarola |
| Special Effects / VFX | No. 8 |
| Sound | Sam Robson |
| Music Supervision | Theodore music |
| Group Account Director | Vicky Marlow |
| Group Account Director | Grant Hunter |
| Creative Director | Daryl Corps |
| Creative Team | Filipa Mauricio |
| Creative Team | Michael Boszko |
| Strategy Director | Chris Whitsun |
| Strategy Director | Tom Edwards |
| Head of Moving Image Production | Michael Hanney |
| Head of Moving Image Production | Michael Hanney |
| Integrated Producer | Kirk Mechen |
| Designer | Darren Mael |
| Head of Design | Lolly Marsh |
| Head of Design | Phil Scaman |
| Head of PR | Fran Derry |
| Trade PR | Rachel Geraghty |
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