MIFF - "Directed From Memory/Made From Memory"

McCann Melbourne

McCann Melbourne Melbourne, Australia

Awards

11705

Brand: MIFF
Country: Australia

Advertiser: Melbourne International Film Festival

Title	Directed From Memory/Made From Memory
Agency	McCann Melbourne
Campaign	Digital Puppetry
Advertiser	Melbourne International Film Festival
Brand	MIFF
Date of First Broadcast/Publication	2016 / 7
Business Sector	Trade Shows, Events & Festivals
Story	The campaign launched with edms and social posts to the festival's existing fan base. To reinvigorate their interest in the festival we asked them for their strongest and favorite film memories from previous festivals. We then announced a social promotion that invited people to submit memories to have them turned into a short film. One memory was selected. Using a production company's equipment, our winner then began remaking his favourite scene from memory. This journey was filmed and used as online content, directing users to book their tickets. The film itself played at the festival's opening night.
Media Type	Case Study
Length	127 seconds
Production Company	AIRBAG
Managing Director	Adrian Mills
Chief Creative Officer	Pat Baron
Executive Creative Director	Matt Lawson
Copywriter	Chesney Payet
Copywriter	Charles Baylis
Art Director	Corey Thorn
Account Director	Alex Haigh
Account Director	Emma Van Den Berg
Social Director	Chris Baker
Director of Broadcast	Victoria Conners-Bell
Agency Producer	Simone Greentree
Managing Partner	Adrian Bosich
Director	Stephen Mccallum
Director	Keith Groves
Director of Photography (DOP)	Adam Howden
Producer	Johanna Rayner
Editor	Graeme Pereira
Post Production	Nick Wright
Colorist	Cj Dobson
Special Effects / VFX	Big Photographic
Producer	Alastair Coe
Illustrator	Adrian Johnson
Sound Production	Final Sound
Sound Production	Triple R
Sound Designer	Paul Shanahan
Audio Post Production	Laura Hesse
Music Composer	Paul Shanahan