Pat Baron

Pat Baron

Chief Creative Officer at McCann Erickson Melbourne
Melbourne, Australia

My Latest Work



Pat’s been on a creative journey his whole life. Circling the globe twice with his parents before he was 11. After sailing through the Java straights Pat finally docked in Fremantle Australia before crossing the Nullarbor to settle in Melbourne. A global citizen Pat travels extensively to many diverse cultures, cities, countries and regions.

Patrick is currently the chief creative officer of McCann Australia, McCann Health, SMART, MRM and The Red Republic, this includes offices located in Sydney, Melbourne and Brisbane. In 2013 McCann Melbourne was ranked as the No.1 creative agency in the world by the 'Gunn Report'​ and 'Agency of The Year'​ by Campaign Brief. Patrick was ranked by the Advertising Age as the worlds No.1 creative director and art director by the 'Directory Big Won'​ rankings as the No.1 art director and No.4 copywriter. In 2014 McCann became the 3rd most effective agency in Australia. In 2015 Pat was named the first ever winner of the 'Creative Of The Year' at the Australian Creative & Effectiveness Awards. He is also the only Australian creative director and art director to have had work awarded by TED and housed in London's Design Museum.

A Cannes Film Jury Member in 2015 Patrick has represented his industry on juries such as One Club Film, New York Festivals, Spikes, Chairman Direct AWARD Awards, Sirens, is a Young Lions Digital Judge, AWARD School judge and an ADMA judge. Patrick also writes opinion articles in the media for Campaign Asia, B&T, AdNews, Campaign Brief and is a presenter at seminars and media events.

Patrick's work has been recognized at every international award show with over 450 international awards, including the most awarded campaign in the history of Cannes and D&AD, Dumb Ways to Die"​ for Metro Trains.


Chief Creative Officer
Melbourne, Australia
March 2017 - Present (8 months)
Executive Creative Director
Melbourne, Australia
October 2011 - March 2017 (5 years 5 months)
Art Director & Copywriter
Indie Creative
July 2008 - October 2011 (3 years 3 months)
Senior Art Director
J. Walter Thompson, Melbourne
March 2003 - September 2006 (3 years 6 months)
Art Director
Melbourne, Australia
March 1992 - May 1996 (4 years 2 months)


Bachelor of Arts (BA) - Design Communication

Swinburne University of Technology, Hawthorn VIC 3122
1985 - 1988 (3 years)

Similar Talent

Komal Bedi Sohal
Chief Creative Officer
Saatchi & Saatchi
Matthew Litzinger
President, Chief Creative Officer
Red Lion
Ton Hollander
Chief Creative Officer
Jamie Reilly
Chief Creative Officer
Kastner & Partners
Nick Turner
Chief Creative Officer, EMEA
Juan José Posada
Chief Creative Officer
Geometry Global LATAM
Pelle Sjoenell
Worldwide Chief Creative Officer
BBH Group
Jon Hamm
Global Chief Creative Officer
Geometry Global - Chicago

Create a free Talent profile and become a member of AdForum

Get Started