Senior Marketing & Consumer Strategy Director
at
Publicis New York
Boston, United States
| Title | Fly South This Winter Taxi Toppers |
| Agency | Publicis Sapient |
| Campaign | Fly South This Winter Taxi Toppers |
| Advertiser | Visit Florida |
| Brand | VISIT FLORIDA |
| Posted | April 2014 |
| Business Sector | Destinations (Countries & Places) |
| Tagline | Must be the sunshine. |
| Story | Challenge: VISIT FLORIDA wanted to brighten the lives of those stuck in America’s most miserable, winter-worn states. So we thought, why talk to people in their comfy living rooms, when we can talk to them in the cold, harsh, streets… like when they’re waiting for a cab? Idea: Taking a cue from nature’s greatest warmth-seekers – birds – we mounted flying mannequins on taxis, and urged onlookers to “Fly south this winter.” Results: People weren’t the only things soaring. 5,000,000+ saw our 3D taxi toppers. Hotel occupancy went up 9%. And revenues increased over 21%. |
| Media Type | Transportation & Vehicles |
| Length | |
| Worldwide Chief Creative Officer | Gaston Legorburu |
| Executive Creative Director | Gary Koepke |
| Creative Director | Ronn Pearson |
| Creative Director | Jordan Lipton |
| Associate Creative Director | Carol Montoto |
| Associate Creative Director | Brian Jones |
| Chief Strategy Officer | Darren McColl |
| Strategy | Ivette Alonso |
| Copywriter | Casey Woods |
| Designer | Svetoslav Kraev |
| Designer | Carolina Espinales |
| Art Director | Danielle Fay |
| Account Director | Blake Torres |
| Project Manager | Daissy Vicuna |
More Work
SEE ALLOpportunity Knocks
- BRAND:
- Fiverr
- AGENCY:
- Publicis New York
VisitFlorida.com Redesign
- BRAND:
- Visit Florida
- AGENCY:
- Publicis Sapient