| Title | Business is Boldly Going |
| Agency | Cannonball |
| Campaign | Business is Boldly Going |
| Advertiser | Enterprise Rent-a-Car |
| Brand | Enterprise Rent-a-Car |
| Date of First Broadcast/Publication | 2016 / 7 |
| Philosophy | New York, NY (August 3, 2016) Enterprise takes on the "Star Trek" galaxy in a new co-branded content piece led by Twist Director Matt Pittroff and the ad agency creatives from Cannonball. Just in time for the summer release of the new movie "Star Trek Beyond," now in theaters, the piece blends the world of "Star Trek" with that of Enterprise Rent-A-Car employees. Director Matt Pittroff and his casted team of improv actors met the challenges of finding humor within the Star Trek culture. Meticulous preparation (even learning Klingon) allowed Matt and the actors to deliver a perfect take on the encounters of spaceship rental on a Star Trek Earth. View the content piece here: https://reel.io/__Ld7I1 "Enterprise has been doing some really strong digital work as of late," explains Twist Director Matt Pittroff. "When this project came to Twist, I knew that the bar was already set very high." "Not unlike many jobs in the past, I had to become a quick study and an instant expert," continues the Director. "With all of the nuances, characters, iterations, and reiterations of the classics and current film franchise safely nestled in my brain, I took a deep breath and reminded myself that our piece was simply about people being overwhelmingly excited about the completely fictitious prospect of renting spaceships to non-humans. Our cast of improvisational actors out of Chicago really helped to deliver a perfect balance of professionalism and unbridled fan-dom. I love working with improvisational actors feeding them little nuggets and giving them plenty of room to explore. I'm grateful to Enterprise, Cannonball, The Big Tree, 90 Degrees West, and Twist. It's easy to do great work with this creative consortium." |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Joe Bishop |
| Creative Director | Amy Venturella |
| Account Manager | Lauren Steiner |
| Account Manager | Adam Hickey |
| Agency Producer | Larry Israel |
| Director | Matt Pittroff |
| Production Company | Twist |
| Director of Photography (DOP) | Joseph Zizzo |
| Executive Producer | Jim Geib |
| Executive Producer | Amyliz Pera |
| Producer | Alissa Liebert |
| Line Producer | Patrick Fischer |
| Editorial Company | 90 Degrees West |
| Executive Producer | Pete Halliday |
| Editor | Scott Whiteaker |