Title | Superheroes don't exist |
Agency | Air, Partner of McCann |
Campaign | Superheroes don't exist |
Advertiser | Amnesty International |
Brand | Amnesty International |
Posted | January 2014 |
Business Sector | Human Rights |
Tagline | Superheroes don't exist. Only you have the power to protect human rights. Buy a candle. |
Story | In this online film, Amnesty International takes us behind the scenes of the superhero movies, only to come to the obvious conclusion that they do not exist. The message: we shouldn’t just sit back and wait for superheroes to save the world. But don’t worry– although we may not have super powers, we still have power: the power to protect human rights. It’s our responsibility. The film ends with the following lines: Superheroes don’t exist. Only you have the power to protect human rights. Support Amnesty. Become a volunteer or buy a candle. |
Media Type | Case Study |
Length | |
Creative Director | Marie-Laure Cliquennois |
Creative Director | Grégory Ginterdaele |
Copywriter | Julien Scouze Riviezzo |
Art Director | Sébastien Stronghead Verliefde |
Agency Account | Julie De Smedt |
Creative Producer | Bérengère Lurquin |
Creative Producer | Marie Libouton |
Graphic Designer | Aldjia Bessalah |
Photographer | Grégor Collienne |
Assistant | Julien Hayard |
Photographer | Nadia Jellab |
Retoucher | François Olivier Dedeyn |
Editor | Laurent Dwek |
Radio Production Company | Think’n Talk |