Title | Deer / Don't Be Sure. Be Insured. |
Agency | Dieste |
Campaign | Deer / Don't Be Sure. Be insured. |
Advertiser | Progressive Insurance |
Brand | Progressive Automotive Insurance |
Date of First Broadcast/Publication | 2023 / 9 |
Business Sector | Insurance |
Tagline | Don't be sure. Be insured. |
Story | In a moment of doubt during a long car ride, two confident fathers show their daughters how to embrace being sure in life… but do these two dads really know best? |
Philosophy | In a moment of doubt during a long car ride, two confident fathers show their daughters how to embrace being sure in life… but do these two dads really know best? |
Media Type | Television |
Length | |
Market | United States |
Creative Director | Juan Camilo Valdivieso |
Executive Producer | John Costello |
Chief Strategy Officer | Marialejandra Urbina |
Group Planning Director | Erin Clark |
Planning Director | Alejandro Martinez |
Analytics | Alejandro Martinez |
Director | Augusto Gimenez Zapiola |
Director of Photography (DOP) | Manuel Ruiz |
Editing Company | Republic |
Executive Producer | Victor Macias |
Chief Creative Officer | Abe García |
Group Creative Director | Valentina Sulbaran |
Art Director | Diego Mazarina |