| Title | Cat |
| Agency | Ogilvy China |
| Campaign | Kotex Brand Promise Viral Campaign |
| Advertiser | Kimberly-Clark Worldwide, Inc. |
| Brand | Kotex |
| Date of First Broadcast/Publication | 2014 / 8 |
| Business Sector | Feminine Hygiene |
| Story | “Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Graham Fink |
| Copywriter | Thomas Zhu |
| Creative Director | Bamboo Zhuang |
| Creative Group Head | Yaya Wu |
| Copywriter | Kiddy Wang |
| Agency Producer | Xiaolong Wu |
| Production Company | Shine Works |
| Advertising Manager | Jaja Lang |
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