Title | 23 years carrying what happened in that changing room |
Agency | Ogilvy Spain |
Campaign | Baggage |
Advertiser | Fundació Vicki Bernadet |
Brand | Fundació Vicki Bernadet |
Date of First Broadcast/Publication | 2023 / 12 |
Story | When we think about Child Sexual Abuse, we always imagine the pain and suffering that children endure. However, the truth is that the damage go far beyond childhood. According to data, 85% of victims do not speak about it, ask for help or report well until adulthood and, meanwhile, they experience that trauma every day. Carrying that mental baggage all their lives. |
Media Type | Poster |
Executive Creative Director | Gabriel García del Oro |
Executive Creative Director | Noelia Fernández |
Creative Director | Enrique Almodóvar |
Copywriter | Manuel Marcos |
Art Director | Laura Grandío |
Photographer | Pep Ávila |
Production Company | Oxígeno |