McDonald's - "Home Menu Mix"

DDB Bucharest

DDB Bucharest Nagykároly, Romania

10007

Title	Home Menu Mix
Agency	DDB Bucharest
Campaign	Home Menu Mix
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2023 / 3
Business Sector	Restaurants & Fast Food
Philosophy	DDB Romania launches a new value platform for McDonald's Romania dedicated to all those who want a deal that saves both their day and their budget. Maria, the main character of the commercial is the epitome of a hyper-rational person who considers all scenarios with her mathematical thinking. With a personality inspired by some of the female characters that have recently entered pop culture, Maria becomes the ideal protagonist to launch McDonald's new platform: Home Menu Mix, a platform that highlights people's need for a good value for money.
Media Type	Digital
Length	90 seconds
Executive Creative Director	Roxana Nita
Senior Art Director	Ana-Ramona Tanasă
Senior Copywriter	Alexandru Iliescu
Strategy Director	Ioana Dobrinescu
Account Director	Georgiana Rotaru
Account Manager	Dana Popescu
Advertising Manager	Irina Angelescu
Advertising Manager	Alexandra Todirica
Advertising Manager	Lucia Rudaci
Advertising Manager	Cosmina Tapliuc
Production Company	Multi Media Est
Director	Anton Groves