Leroy Merlin - "Different Types of Happiness"

DDB Bucharest

DDB Bucharest Nagykároly, Romania

754

Title	Different Types of Happiness
Agency	DDB Bucharest
Campaign	Different Types of Happiness
Advertiser	Leroy Merlin
Brand	Leroy Merlin
Date of First Broadcast/Publication	2023 / 4
Business Sector	Drugstores, Specialty Stores
Philosophy	No matter what brings you happiness, you can find it at Leroy Merlin.Through the campaign we had the opportunity to illustrate a wide range of emotions and positive states, to capture those “little things” in life that bring you happiness without realizing it. We managed to convey the diversity and complexity of happiness through a wide range of consumer representations, from independent women to young families and retirees.
Media Type	Television
Length	45 seconds
Executive Creative Director	Roxana Nita
Group Creative Director	Alexandru Tocilescu
Group Creative Director	Mihai Calota
Senior Art Director	Ioana Gheata
Account Director	Catalina Biro
Strategy Director	Ioana Dobrinescu
Strategic Director	Georgiana Nica
Managing Director	Roxana Tampau
Advertising Manager	Tony Ragot
Advertising Manager	Oana Mihăilă
Advertising Manager	Roxana Maria Tănase
Advertising Manager	Andreea Slincu
Production Company	Multi Media Est
Director	Hypno