Chief Creative Officer, Executive Board Member
at
Dentsu Creative Italy
Milano, Italy
| Title | Forza Canada |
| Agency | Dentsu Creative |
| Campaign | Forza Canada |
| Advertiser | Mondelēz International, Inc. |
| Brand | Fonzies |
| Date of First Broadcast/Publication | 2022 / 10 |
| Business Sector | Food |
| Story | In April 2022 Italy failed to qualify for the World Cup. The most passionate and insane football fans in the world had no one to cheer for.But someone else qualified: Canada, the nation with the fewest football fans in the world. That's why Fonzies created Forza Canada: the first activation that turned desperate Italian fans into die hard Canadian supporters. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Riccardo Fregoso |
| Executive Creative Director | Maurizio Tozzini |
| Executive Creative Director | Giulio Frittaion |
| Art Director | Nadia Charif |
| Copywriter | Francesco Vecchi |
| Art Director | Edoardo Serafini |
| Creative Director | Giorgio Maria Bologna |
| Copywriter | Lorenzo Bonechi |
| Art Director | Matteo Francesco Bardoscia |
More Work
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- AGENCY:
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